Marketing Leader & Growth Strategist
I Build Marketing Operations That Generate Revenue.
Senior Marketing Operations & Growth Leader with 18 years driving $4.3M+ in revenue through automation, AI-enabled workflows, and data-driven strategy.
ABOUT ME
Building Brands That Drive Results
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I'm a marketing operations and growth strategy leader with 18 years of experience turning marketing from a cost center into a revenue engine. I've built $4.3M+ revenue pipelines, increased qualified leads by 42%, and delivered $1.4M in profit gains, all by combining marketing automation, data-driven campaign strategy, and AI-enabled workflows.
I specialize in demand generation, corporate brand strategy, automation, AI-powered workflows, and content systems that convert. My work bridges creativity and analytics, helping organizations increase revenue, sharpen their narrative, and build high-performing marketing operations that scale.
I thrive in environments where marketing is expected to be a strategic partner, not a production line. I build frameworks that elevate execution, improve cross-functional alignment, and deliver measurable impact.
My Approach
Marketing should:
Drive revenue
Enhance the customer journey
Build long-term brand equity
Make future growth easier
Anything outside that is noise.
I don't produce noise.
I produce growth engines.
What I Do
Marketing Operations & Automation
I architect the systems that make marketing measurable: HubSpot workflows, lead scoring, nurture sequences, CRM integrations, and data governance. I run the campaigns and build the infrastructure that scales them.
Growth Strategy & Demand Generation
From ABM programs to multi-channel demand gen, I design and execute strategies that connect marketing spend directly to pipeline and revenue. Every campaign has a number attached to it.
AI-Enabled Marketing Workflows
I integrate AI tools: Jasper, ChatGPT, Claude, into real marketing operations to accelerate content production, automate reporting, and improve decision speed across teams.
What I Build
Strategic marketing capabilities that drive measurable business outcomes
Demand Generation & Growth Strategy
I build systems that increase qualified leads, improve conversion rates, and strengthen pipeline health across mid-market and enterprise segments.
AI + Automation Integration
I design workflows that enhance productivity, streamline content operations, and equip sales with real-time insights.
Content Architecture & Brand Positioning
Thought leadership, sales enablement ecosystems, multi-channel storytelling, and brand messaging frameworks that resonate.
Digital Campaign Execution
SEO, paid media, email, nurture flows, retargeting, and funnel optimization backed by analytics and experimentation.
Recruitment Marketing & Talent Attraction
Audience segmentation, employer brand development, targeted outreach for niche technical roles.
Cross-Functional Leadership & Vendor Management
Building teams, managing agencies, and collaborating with executives to support organizational goals.
My MarTech Stack
The tools I use to build scalable marketing operations
Automation & CRM
HubSpot Marketing Hub, Salesforce, Bullhorn
Analytics & Attribution
Google Analytics (GA4), Looker Studio, HubSpot Attribution
Digital & Paid
Google Ads, LinkedIn Ads, SEO/SEM, Programmatic
AI & Productivity
Jasper AI, ChatGPT, Claude, Google Prompting
CX & Engagement
Survey Tools, Customer Journey Analytics
SIGNATURE RESULTS
Proven Impact
Data-driven outcomes that demonstrate measurable business value
35%
Increase in qualified leads
through new demand-gen framework
28%
Improvement in marketing ROI
through smarter spend allocation
$1.4M
Profit Increase in one year
with strategic content and brand systems
42%
Increase in inbound leads
for financial clients through automated funnels
3x
Growth in engagement
for hospitality brands via multi-channel campaigns
50%
Lift in event attendance
from partnership + community strategy
PORTFOLIO
Past Work & Case Studies
Strategic initiatives that delivered measurable business impact
Demand Generation
LinkedIn Growth Strategy
CHALLENGE
Minimal reach and low brand differentiation.
STRATEGY
Rebuilt the content calendar with industry POVs, leadership narratives, and campaign-integrated posts.
RESULT
27.9% follower growth in under a year.
Multi-Channel Demand Engine (Corporate)
CHALLENGE
Fragmented campaigns, low conversion consistency.
STRATEGY
Built a unified ICP framework, message pillars, segmentation model, and nurture flows.
RESULT
+35% qualified leads; stronger marketing-to-sales alignment.
Brand & Content Systems
White Papers + Leadership Content
CHALLENGE
Need for authoritative thought leadership content.
STRATEGY
Developed workforce strategy series and thought leadership used for sales outreach. Created multi-page branded assets backed by research and marketing analytics.
RESULT
Enhanced brand authority and improved sales enablement.
Digital Experience
CHALLENGE
Outdated web presence and poor mobile experience.
STRATEGY
Redesigned campaign landing pages with form optimization, mobile-first UX scale-out, and ADA-conscious design choices.
RESULT
Improved user engagement and accessibility compliance.
Recruitment Marketing
AI + Automation Workflows
HubSpot / Bullhorn / Salesforce Automation
CHALLENGE
Manual processes slowing campaign execution and reporting.
STRATEGY
Implemented lead routing + scoring, performance dashboards, reporting systems for leadership, and follow-up templates for sales.
RESULT
Faster campaign launch + better reporting accuracy.
Technical Talent Acquisition Campaigns
CHALLENGE
Difficulty attracting niche technical talent.
STRATEGY
Talent brand storytelling, technical talent segmentation, social recruiting campaigns, and CTA optimization across platforms.
RESULT
Increased quality applicant flow and improved employer brand perception.
EXPERIENCE
Professional Journey
18 years of marketing leadership across diverse industries
Marketing Manager
Synergis
2024–Present
Run corporate marketing strategy for $75M+ firm
Increased qualified leads by 35%
Relaunched corporate site + SEO improvements
Designed executive dashboards for campaign performance
Led LinkedIn ad campaigns (+30% inbound interest)
Built multi-touch campaigns for enterprise + healthcare buyers
Marketing Director
The Hive Buckhead Group
2018–2024
$4.3M in annual revenue generated through integrated campaigns
37% year-over-year revenue growth
$1.4M profit increase in year one
50% expansion in brand reach through partnerships and influencer programs
2x social following and 2x web traffic post-rebrand
Monthly ROI reporting framework adopted by ownership for all business units
Marketing Consultant
All Points Media
2017–2018
Marketing advisor for 30+ financial clients
42% increase in inbound leads
Built segmentation + competitive analysis frameworks
Sr. Marketing Coordinator
Trade Council of Denmark
2011–2017
Led U.S. marketing for 19+ Danish companies expanding into North America
Managed $100K+ budgets per client
Built go-to-market strategies across multiple industries
EDUCATION
Academic Background & Certifications
Certifications
Google Analytics
Google Ads Search
HubSpot Email Marketing
Google Prompting Essentials
Digital Marketing Science (KSU)
Google Data Analytics Certificate – in progress
Degrees
MBA, Marketing
University of Phoenix
BA, Journalism (Public Relations)
Georgia State University
FRAMEWORK
My Marketing Operating System
A systematic approach to building high-performance marketing operations
01
Planning
Strategic roadmapping, campaign ideation, and goal alignment across teams
02
Workflow
Streamlined processes, task automation, and cross-functional coordination
03
Reporting
Real-time dashboards, KPI tracking, and executive-ready analytics
04
Enablement
Sales support, content libraries, and team training resources
05
Optimization
A/B testing, conversion rate improvements, and performance tuning
06
Feedback Loops
Continuous learning, stakeholder input, and iterative refinement
Continuous Improvement Cycle
Each component feeds into the next, creating a self-reinforcing system that evolves with market conditions, customer behavior, and business objectives. Data flows through every stage, enabling informed decisions and measurable outcomes.
POINT OF VIEW
Marketing in 2026
Five transformative trends reshaping how marketing creates value
GEO Maturity
Generative engines control discovery, so brands win by optimizing for conversational search, structured answers, and authority signals that feed AI results. Visibility depends on usefulness, clarity, and depth.
Predictive Analytics
Marketing decisions shift from reactive to anticipatory. Predictive scoring, behavioral insights, and modeled intent data shape campaigns before buyers even raise a hand.
AI Copilots
Marketing teams rely on AI supported workflows to increase output, reduce production cycles, and standardize quality. Copilots handle the manual work, humans handle the strategy.
Creative Velocity
Brands grow faster when they increase the volume and quality of creative assets. Rapid testing, modular design systems, and iterative production allow marketing teams to outpace competitors.
Buyer Psychology Trends
Buyers follow trust, clarity, and proof. They want transparent storytelling, value forward content, peer validation, and immediate next steps. Emotional connection and credibility matter more than volume.
"The future of marketing isn't about doing more, it's about being
smarter, faster, and more human."
— Stacie Sampson
CASE STUDIES
Deep Dive Success Stories
Detailed breakdowns of strategic marketing initiatives and their measurable impact
35%
QUALIFIED LEAD GROWTH
Enterprise Demand Generation Transformation
SYNERGIS ($75M STAFFING FIRM)
CHALLENGE
Fragmented marketing approach with inconsistent lead quality and poor sales alignment
SOLUTION
Built unified ICP framework, implemented multi-touch nurture campaigns, redesigned content strategy, and created executive dashboards for real-time performance tracking
RESULTS
20 multi-vertical campaigns executed as sole marketing operator
5,000+ scored leads generated with same-day to 2-day sales handoff
20 multi-vertical campaigns executed as sole marketing operator
94,500+ contacts reached across 8+ industry verticals
Marketing Accountability Framework and Marketing-Sales SLA designed and documented for scalable pipeline operations
3x
DIGITAL ENGAGEMENT
Multi-Brand Hospitality Marketing
THE HIVE BUCKHEAD GROUP
CHALLENGE
Low brand awareness and inconsistent customer engagement across three venues
SOLUTION
Developed cohesive brand strategy, launched integrated social campaigns, optimized event marketing, and built community partnerships
RESULTS
$4.3M in annual revenue generated through integrated campaigns
$1.4M profit increase in year one
37% year-over-year revenue growth
2x social following and 2x web traffic post-rebrand
50% expansion in brand reach through partnerships and influencer programs
Monthly ROI reporting framework adopted by ownership for all business units
42%
INBOUND LEAD INCREASE
Financial Services Lead Generation
ALL POINTS MEDIA (30+ FINANCIAL CLIENTS)
CHALLENGE
Low inbound lead volume and difficulty reaching target audience in competitive market
SOLUTION
Created segmented audience targeting, developed thought leadership content, implemented automated nurture sequences, and optimized landing page experiences
RESULTS
42% increase in inbound leads
Improved lead quality and conversion rates
Established competitive differentiation frameworks
Reduced cost per acquisition by 28%
TESTIMONIALS
What People Say
Recommendations from colleagues, leaders, and partners
"Stacie's strategic vision and execution capabilities transformed our marketing approach. Her ability to bridge creativity with analytics delivered measurable results that exceeded our expectations."
Executive Leader
"Working with Stacie means having a true partner who understands both the art and science of modern marketing. Her frameworks and systems thinking elevated our entire team's performance."
Marketing Colleague
"Stacie brings a rare combination of strategic insight and tactical excellence. She built marketing operations that scaled with our business and consistently drove pipeline growth."
Business Partner
Additional recommendations available upon request
CONTACT
Let's Connect
Let's Talk About What I Can Build For You.
PHONE
470-504-3033
linkedin.com/in/stacie-sampson
PORTFOLIO
stacie-sampson.com